KCELL / Kazakhstan v Club May 2007 -

This unique mobile loyalty programme in Kazakhstan, with around 2 Mio of permission based subscribers, represents roughly one third of Kcell's subs-base, aimed at pre-paid youth segment.

V-Club is a world of "members-only privileges". The first stadium concert in Kazakhstan's history, with an audience of 20,000, was organized by V-Club. Members who topped-up units got a chance to win tickets and to meet and greet Black Eyed Peas. The "Prepare your thumb" SMS campaign, which was only available online, doubled the targeted goal. Lifestyle and co-branding campaigns at 90 different points were run throughout the year. These included "Buy 1 Get 2nd Ticket Free" movie campaign, "Dive in for Half-Price" swimming pool offers, the "Meloman Loads@25%discount" back-to-school campaign, and "Pay Half, Skate Double" ice-skating rink campaigns. Exclusive Club branding aroud all locations created strong brand awareness and alternative channels.