“İstanbul Shopping Fest 2011” (a.k.a. @IstShopFest) is an annual festival that will enable İstanbul to become the shopping, culture and entertainment center of the world, realized under the auspices of Republic of Turkey Ministry of Culture and Tourism and Governorship of İstanbul, with the support of İstanbul Metropolitan Municipality and Turkish Exporters Assembly (TİM); and coordinated by Council of Shopping Centers (AYD), Trade Council of Shopping Centers & Retailers (AMPD) and United Brands Association (BMD).
Boom, the mobile advertising spin-off of Mobilera, has developed and is still managing all digital media platforms, as well as ran 28 country-wide digital media promotional campaign for IstShopFest, including web, mobile and social media.