Nike / Nike Euro 2008 Football

360 Degree Marketing Techniques were used in the project which is chosen as the "The Best Practice Campaign" by Nike Global. The core of the campaign was built on mobile tools and mediums to maximize response rates. These include Nike mobile site, a mobile Widget, mobile display advertising, targeted push MMS & SMS, Wap-push, as well as interactive Nike kiosks, a specially designed Digital TV channel to promote the campaign and Apple/ iPod partnership.