Kraft –Patos Deal or No Deal?(Tamam mı Devam mı?)

To increase the sales and maximise brand awareness of Patos among teens, the brand was co-branded with Gnctrkcll, the largest telecom community in Turkiye with about more than 17 million opt-ins. “Deal or no deal” mechanism was implemented through an SMS Campaign,Micro Site, Mobile Game, Web Game and Web Banners. Every participant wins 5 units, for their first SMS attempt. If they want to continue, they can increase their units up to 10 or even up to 100 units or win a mobile game. More than 3 million people paritcipated the game, more than 500.000 mobile games were downloaded. The campaign won Best Mobile Messaging Campaign (EMEA) at MMA Global Awards 2009.
The second version of this campaign became a finalist at GSMA`s Global Mobile Awards at MWC 2011