Cornetto Interactive Wall Projection Game

Mobilera created the world’s first interactive architectural projection mapping game on a building which is located on a very crowded street in Istanbul. Participants played the game on their mobile phones via IVR technology. The multiple Player game was a Cornetto branded Pacman-like game and those who collected 3 ice creams within 45 seconds received an SMS with a unique code and collected their free ice cream from Cornetto stands.
Unilever`s Cornetto “Multi Player Mobile Projection Mapping Game” was chosen as “The Best Mobile Advertising & Marketing Campaign Award” at MWC 2011, Barcelona