Arda's first pioneering was establishment of Mobilera B.V., now a leading multinational mobile services provider, in 2001. Mobilera's unique approach, technology platforms, and extensive know-how in implementing numerous innovative, creative interactive mobile projects for hundreds of brands quickly excelled it. Mobilera utilized the most widespread medium, mobile phones in award-winning marketing and advertising campaigns and became the clear choice of top global advertisers such as Coca-Cola, P & G, Carrefour, Kraft Foods, Nike, Unilever and Gillette.

Nike`s `Euro 2008 Football Campaign` was chosen as the "The Best Global Practice" by Nike Global and Kraft`s `Patos - Deal or No Deal?`campaign won the “Best Mobile Messaging Campaign (EMEA)” award at MMA Global Awards 2009. The second version of the same campaign was a finalist at GSMA`s Global Mobile Awards at MWC 2011, Barcelona. The most prestigious award won so far was Unilever`s Cornetto “Multi Player Mobile Projection Mapping Game”, which won the oscar of the mobile industry at MWC 2011: “The Best Mobile Advertising & Marketing Campaign Award”.

As most recent best-practice; “İstanbul Shopping Fest 2011” (a.k.a. @IstShopFest ) which is the biggest festival in CEMEA region. Boom, the mobile advertising spin-off of Mobilera, has developed and is still managing all digital media platforms, as well as ran 28 country-wide digital media promotional campaign for IstShopFest, including web, mobile and social media.